How to set up WooCommerce in minutes instead of hours

Published on 2021/03/16


Last updated on 2021/08/02


by Dejan Murko

Featured post image

Install and setup of a new WooCommerce store can be a cumbersome and annoying activity. That’s why we built the Store Wizard that configures almost everything based on a few inputs and builds a simple Turnkey Store in minutes so you can start selling in hours.


Using WooCart’s Store Wizard to create a Turnkey Store with a few clicks

The Wizard guides you through some basic steps and settings from which the store is set up. Watch the video below to see how quickly you can install and setup the store.

There are three main things that the Wizard does for you:

Business and Selling Location Setup

Based on country selection here, it chooses the servers, sets up local standards (currency, timezone, time and date format, and weight/dimension units), and taxes. If the selling location is limited to a region, it adds that limit to WooCommerce.

Add Legal Pages

It can also add the standard legal pages – Privacy, Cookies, and Terms and Conditions. They are available in English currently but you can help us translate them in our GitHub public repository. If you choose GDPR compliance, the Wizard will also configure WooCommerce data deletion and add additional checkboxes on the checkout and contact form.

Create a Turnkey Store

Turnkey store is a great way to get started quickly. The Wizard installs Astra theme, adds menus, cart, checkout and about pages, and demo products.

Now that we have the foundations, we can go and start preparing products and content that you’ll add to your new Turnkey store and make it your own.

Have your own WooCommerce store online in a few minutes from now by joining WooCart and taking advantage of the Wizard and Turnkey Store.

Preparing content for your new store

By far the most time-consuming activity is the preparation of content and images. But it’s also fun as we’re getting ready to build our new store!

Hero section and featured categories.

Images and photos

  • Logo: in a large format (at least 500px wide).
  • Hero image: this is the big image that will be used on the top of the website to entice visitors. It can be for a special offer, a product, or a general call to action to start shopping (at least 2000px wide).
  • Category images: if you want to highlight product categories on the homepage, then prepare three images (at least 500px wide).
  • About images: people like to buy from people, not anonymous entities. Under the about section, you should add an image of you, your team, your office, and anything else you’d like to show that’s part of your company identity (at least 1000px or 2000px wide, depending on image location on the page).
  • Define colors: define the primary two colors that will be used on the store for buttons and links. Usually, they are the logo colors or complementary to them.

Scale and compress images

Raw images from a camera are large and with a lot of data attached to it. This results in a hefty filesize that negatively affects your page load. Resize all images to the maximum of 2000px, and 3000px for hero images. Run the image through an EXIF remover (to remove camera metadata) and losslessly compress them before uploading them to your store.

Website content

  • Hero tagline: the text on the hero image. It should have a strong call to action for the visitor.
  • Why choose us: four very short pieces on how you’re awesome and why visitors should buy from you.
  • About: write a paragraph or two about your company and your story.


The fastest way to add multiple products is to prepare a CSV to import. We’ve created detailed instructions on how to import products in our Help Center. Here are the things you’ll need to prepare the CSV.

Product page on the Turnkey store.
  • Product descriptions: There are two descriptions you can add, one on top near the buy button (short description), and one at the bottom (description). The best way to do this is to explain the benefits in the top description and add technical details in the bottom description.
  • Product images: Image names should be descriptive and without spaces. This way, you can add the file names to the CSV, and WordPress will link them to the corresponding product automatically.
  • SKU, stock, and price.

Building your new store

The Store Wizard already covered the basics:

  • localization (date and time format, weight and dimension units, currency, language),
  • taxes,
  • legal pages (privacy, cookies, terms, delivery, returns),
  • store configuration (pages, checkout, standard settings),
  • SSL (HTTPS) installation.
WooCart’s Store Wizard.

Start with a review and then add any specifics for your business.

Customizing the store

Once the store is online, the fun part begins! Log in and start customizing the store. Here is a checklist of everything you need to do:

  • Add logo and set primary colors.
  • Add a hero image with a tagline.
  • Import products and define product categories.
  • Add images for featured categories.
  • Select featured product on the bottom.
  • Fill out the Why choose us section.
  • Add images and text to About.
  • Define the shipping costs and add information to delivery and returns pages.

With a little bit of luck, you should be done in an hour or two. If you’re not sure about something, you can refer to our Ultimate WooCommerce Tutorial which goes through everything, step-by-step.

Adding payment gateways

There’s just one main thing left before you can start selling: plugging in a payment gateway. If you don’t have them yet, we recommend you sign up and configure PayPal and Stripe. With those two, you cover all of the popular payment options, and they’re very straightforward to set up with WooCommerce.

And don’t forget to find a suitable courier that will ship your products. In most cases, you will not see a need for a shipping plugin when you start and should be able to manage everything manually.


We have quite a few customers that took advantage of our Store Wizard and Turnkey store and launched their first store in a few hours. Hopefully, this guide showed you that creating a new WooCommerce store is not as intimidating as it used to be.

When you start with further customizations, you’ll want to make sure that you’re not affecting your store performance. Have a look at our blog post Speed up WooCommerce to avoid the largest mistakes.

Happy selling!

Dejan Murko

Dejan is the WooCart co-founder and Project Lead.

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