Premier Parfum's local host provider did not offer caching or CDN, which resulted in slow page load time, with some tests showing it at over 5 seconds.
By moving to Google Cloud server with caching and CDN, changing the theme, and removing the poorly coded plugins, the load time decreased from 3.56s to just 0.89s when cached.
Due to the common fear of updates breaking the store, Premier Parfum had outdated WordPress, WooCommerce, plugins, and the theme. After moving the store to our servers, this was one of the first things we did.
We also helped Georgi move to a more modern, and faster theme. This significantly increased the page speed.
As we see with a lot of stores, the theme wasn't the only culprit for poor load time. We found a few plugins that were not essential but caused issues, so we recommended disabling them.
All of this not only made the store a lot faster but also easier to manage.