Discover How SpecialDay.lt Decreased Their Page Load from 4.41s to 2.17s and Future-Proofed Their Store

Special Day was built by Rosvaldas and sells products for birthdays, Valentine's day, Christmas, and other special occasions. He was hosting the store on a VPS with a local Lithuanian host but, unfortunately, still saw performance issues.

Special Day store screenshot

Step 1: Transfer to WooCart

The first step was migrating the store to WooCart's Google Cloud servers. While the test on WebPageTest.org showed there was a significant improvement, it was clear that the issues go far deeper than just the server.

First comparison between old hosting provider and WooCart First comparison between old hosting provider and WooCart
First comparison between old hosting provider and WooCart First comparison between old hosting provider and WooCart

Step 2: Change the theme for a large improvement in mobile page speed

Ros had some bad luck choosing the theme. It was extremely slow for mobile, and it saved additional product descriptions in the theme itself, instead of using the default WooCommerce fields. To future-proof the store, we've helped Ros move it to a different theme that significantly decreased the page load while adhering to the WordPress Codex for metadata.

Desktop

Theme improvement on desktop
Theme improvement on desktop

Mobile

Theme improvement on mobile
Theme improvement on mobile

Step 3: Further page speed improvements by disabling poorly coded plugins that used a lot of resources

We also took an in-depth look into the plugins. We found two very problematic plugins that were crashing the server under specific conditions. We disabled them which immensely decreased the load time. Afterward, Ros sent the authors a bugfix request with our specs and is now waiting for the updated plugins.

This is the amazing final result after all the optimizations:

WebPageTest

First comparison between old hosting provider and WooCart First comparison between old hosting provider and WooCart
First comparison between old hosting provider and WooCart First comparison between old hosting provider and WooCart

Pingdom (non-cached)

Final comparison between old hosting provider and WooCart on Pingdom (non-cached)
Final comparison between old hosting provider and WooCart on Pingdom (non-cached)

Pingdom (cached)

Final comparison between old hosting provider and WooCart on Pingdom (cached)
Final comparison between old hosting provider and WooCart on Pingdom (cached)

Step 4: Store handoff to a satisfied customer

This has been a rough transfer for Ros and our team. But, in the end, we significantly improved the speed of the store and the reliability. Ros was delighted with the final result.

WooCart has been above what I expected. I've spent so much time looking for an affordable solution, that will allow me to create a lightning speed WooCommerce store with quite a few plugins that make the store more attractive. I also tested the leading local and global hosting providers and found what I thought was a solution. I knew WooCart launched and is going to be around soon, but didn't want to do move before they proved to be better than my current server. And... my experience since I decided to test them out is unbelievable!

  1. They asked what I want to do with my store in the long term so they can see if they can do anything to help me build what I need.
  2. They got me a new theme and helped me move 500+ products along with their descriptions (my previous theme had irregular description taxonomies).
  3. When the new theme was activated, they helped me fix everything I had set up on the old one.
  4. They did speed optimizations so the store runs smoothly. They fixed bugs and errors as well as recommended which plugins to use or not to use.

WooCart has a fantastic service to offer to those, who are looking for a lightning speed WooCommerce store solution. With the hard work and perfect support they already do for their customers, this team is going to change how WooCommerce is being used.

I wish WooCart launched earlier, they would have saved me a lot of time!

Kudos to Woocart!

Rosvaldas Nudas