Flaka Surfing is a small online shop built by a friend, Tadej, who is an avid windsurfer. He was hosting his store on a local Slovenian shared host and was not happy with the performance.
By moving to Google Cloud server with caching and CDN, improving the theme, and optimizing images, the load time decreased from 4.86s to just 0.44s. A 10-fold improvement!
WooCart is amazing! The pagespeed is unbelievable and the transfer process was completely hands-off. The marketing recommendations were just a cherry on top and I’m a very happy customer!
After the move, we found that the theme had quite a few issues that we wanted to fix before we handoff the store. Our developers went to work and fixed the glaring mistakes on the theme, optimizing images and especially removing non-essentials from the mobile homepage for a faster page load.
Tadej is pretty new to eCommerce, so he asked for a quick review of the store from a marketing perspective. Our marketers have together more than a decade of experience in eCom, and they've taken the time to go through the store and find a few quick wins.
We've primarily focused on improving the shopping experience. This involved adding Call To Action buttons where they were missing (like in the slider), and reorganizing sections and menus to make it easier to navigate the store. Matei then also prepared a retargeting campaign on Facebook that will allow Tadej to bring back visitors that changed their minds.